Dad and Son Launch First Black Male-Owned Wig and Extension

A 41-calendar year-aged Dante Lee, and his 15-yr-outdated son, DJ, have made background as the initial African American father and son duo to possess their individual line of wigs and extensions. With their recent acquisition of from its former Asian homeowners, they have set up them selves as important players in a multi-billion greenback industry where by incredibly few Black business owners have ownership.

Lee reviews, “We love to see Black women wearing normal hairstyles, but we also realize that millions of Black women of all ages all around the entire world take pleasure in a wide variety of hairstyles and other folks have medical circumstances that affect their hair. For this explanation, we were being enthusiastic to create ourselves as main players in this market.”

Their Columbus, Ohio-centered enterprise takes advantage of the tagline “Where Splendor Fulfills Royalty” and retails higher-finish artificial wigs and extensions that are extremely lightweight and quick to don. They are effortless to clean and are offered in several lengths and variations which includes wavy, straight, and wavy curly. In addition, the company retails headband wigs which can be applied quite quickly and easily since they do not require the identical kind of sewing and set up as conventional wigs.

Lee feedback, “We are very identified to supply the absolute greatest quality and the most fashionable designs for Black women in the U.S., Canada, the United kingdom, the Caribbean, and in all African nations.”

In accordance to CNBC, the global Black hair treatment market generates billions in annual profits. Nevertheless, it is no secret that most of this profits goes to Chinese and Korean business people who are typically the manufacturers and the homeowners of Black splendor offer outlets.

On the other hand, in recent several years, several Black entrepreneurs like Lee and his son have been slowly regaining the industry share.

For a lot more particulars about their enterprise, visit

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